We're looking for a Lead Generation Executive with 1-3 years of experience to own lead generation and outbound demand generation using social media marketing and email campaigns, targeting decision makers in the UK, Europe, and GCC markets.

About the Role

As a Lead Generation Executive, you'll own the lead generation and outbound demand generation function, driving business growth through strategic social media marketing and targeted email campaigns. You'll focus on engaging decision makers in Engineering, IT, and Manufacturing sectors across the UK, Europe, and GCC regions.

What You'll Do

Generate qualified leads by targeting decision makers in the UK, Europe, and GCC Market regions
Execute personalized email and LinkedIn campaigns targeting C-level and senior leaders in Engineering, IT, and Manufacturing
Conduct thorough research on accounts, personas, and industry challenges before initiating outreach
Leverage LinkedIn Sales Navigator and CRM tools to identify, engage, and nurture prospects
Qualify leads based on defined criteria and schedule high-quality meetings for senior sales and solution teams
Track, analyze, and continuously improve campaign metrics including response rates, conversion rates, and meetings booked
Provide valuable insights on market trends, competitive intelligence, and customer feedback to inform strategy

Required Expertise

1-3 years of experience in lead generation or business development
Proven ability to execute successful email and LinkedIn outreach campaigns
Proficiency with LinkedIn Sales Navigator for prospect identification and engagement
Experience with CRM tools for lead management and pipeline tracking
Strong research and analytical skills to understand target accounts and personas
Excellent written and verbal communication skills for crafting compelling messaging
Self-motivated with ability to work independently and meet targets

Key Success Metrics

Number of qualified leads generated
Response rates on email and LinkedIn campaigns
Conversion rates from outreach to qualified meetings
Meeting acceptance rates by senior sales teams
Pipeline contribution and lead quality scores
Campaign optimization and continuous improvement

Why Join Us?

This role offers the opportunity to develop expertise in B2B lead generation while working with international markets and senior-level decision makers. You'll have ownership of campaigns, access to modern sales and marketing tools, and the ability to directly impact business growth through your efforts.

If interested, please share your resume at careers@mavenberg.com along with your current CTC, expected CTC, and notice period.

Responsibilities

Lead Generation & Outbound Campaigns

Generate potential leads targeting Decision makers located in the UK, Europe and GCC Market regions
Execute personalized email and LinkedIn campaigns targeting Key level Decision makers in Engineering, IT, and Manufacturing leaders
Own lead generation and outbound demand generation using SMM and Email Campaigns
Develop and implement multi-channel outreach strategies
Create compelling messaging that resonates with target personas

Research & Qualification

Research accounts, personas, and industry challenges before outreach
Use LinkedIn Sales Navigator and CRM tools to drive engagement
Qualify leads based on defined criteria and buying signals
Conduct initial discovery conversations with prospects
Schedule meetings for senior sales and solution teams

Analytics & Continuous Improvement

Track and improve campaign metrics (response, conversion, meetings)
Analyze campaign performance and optimize outreach strategies
Share insights on market trends and customer feedback
Maintain accurate records in CRM systems
Report on lead generation activities and pipeline contribution

Requirements

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or related field
1-3 years of experience in lead generation or business development
Strong understanding of B2B sales and marketing processes

Experience

Experience generating leads targeting decision makers in international markets
Proven track record in executing email and LinkedIn campaigns
Experience with LinkedIn Sales Navigator and CRM tools
Background in B2B lead generation, preferably in Engineering, IT, or Manufacturing sectors
Experience qualifying leads and scheduling meetings for sales teams

Benefits

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Target Ownership

Own and drive lead generation campaigns with measurable impact

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Global Exposure

Engage with decision makers across UK, Europe, and GCC markets

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Data-Driven Growth

Track metrics and optimize campaigns for continuous improvement